Tuesday, September 29, 2009
Sub-Group Analysis
In Thursdays class we talked about the analysis of subgroups. This is were the actual scientific results come from. Here the researchers are able to divide the population into distinct groups and determine trends among them. Some examples of these subgroups could be race, sex, marital status, smokers, students, political affiliation to name a few. With specific questions aimed at certain demographics pollsters are able to determine differences and similarities among these sub groups. This method allows allows the researcher to display the information gathered in many different ways. Through the use of charts and graphs the information can be set in a way that is easily understandable to the majority of the public regardless of their knowledge of public opinion.
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